
Your aunt’s dead, your cousin hates you, and you’re stuck in the dead-end town of Scarlet Hollow. Choose your path through a branching narrative so dense that you'll see less than 1/5 of the game on a single playthrough. You won't be able to save everyone. Good luck, and welcome home.
Modeled estimate, not a reported figure. How we estimate →
Each in the currency that store quoted — not converted: the gap between two rows is the publisher's pricing, not an exchange rate.
Every market we collect.
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 3.86/day in the week to Sep 13 → 3.86/day in the week after.
About
From the developers of Slay the Princess, Scarlet Hollow is an immersive horror-mystery with sharp writing, impactful choices, and meticulously hand-drawn art.

Coal mines sealed off after a deadly collapse. Strange creatures preying on livestock. Houses infested with vengeful spirits. The sleepy town of Scarlet Hollow has suddenly come alive with horrors, just in time for your arrival. This was supposed to be a quiet getaway in the rural mountains of North Carolina. All you had to do was finally meet your long-lost cousin and comfort her through her mother’s funeral. But now, each new day welcomes new nightmares.
You only have to survive a week. But can you get to the bottom of the horrifying mysteries haunting Scarlet Hollow before they claim your life?
The first five episodes are available now, with one major content update planned before the story reaches its conclusion.
Features
A heavily branching narrative where your decisions (actually) matter. The relationships you forge and the decisions you make will dramatically alter your journey.
A complex paranormal mystery. Investigate haunted houses, strange sightings in the woods, a deteriorating mine, and more as you try and piece together what happened in Scarlet Hollow.
Trait-based dialogue and role-playing. Scarlet Hollow's dialogue system is driven by role-playing elements that let you choose who you want to be. Are you quiet and observant? Hot and clueless? Can you talk to animals? 21 different character builds change how you interact with the world and how your story unfolds.
A dynamic relationship system that reacts to your every choice and changes how your story unfolds. People won't just like or dislike you. Become friendly rivals, bitter adversaries, best friends, or mild acquaintances with everyone in town based on how you approach the story.
Original monster designs inspired by Appalachian myths and cryptids.
No jumpscares. All of the horror in Scarlet Hollow comes from dread, tension, and a sprinkle of disturbing imagery.
A touch of romance. Whether you're into goths, dads, moms, paranormal investigators, mysterious recluses, or actual monsters, you'll find something waiting for you here. And if you'd rather avoid that entirely, your story won't be any less for it.
Hundreds of meticulously hand-drawn and traditionally inked backgrounds. Every background in the game is hand drawn and inked by Ignatz-winning graphic novelist Abby Howard.
Fully immersive art. Each major character has dozens—and often hundreds—of hand-drawn sprites that interact with backgrounds and capture a full range of lighting, emotion, environment, and outfit changes.
Sums Steam only; GOG publishes no volume signal, so the true total is higher by an unknown amount.
| Store | Price | Audience | Score | Chart | Est. revenue |
|---|---|---|---|---|---|
SteamYou are here | $23.99−20% | 5.3Kreviews | 98% | — | $3.1M |
| $23.99−20% | 93ratings | 84% | — | not modelled |
Matched by title — a reused name can pair the wrong games. * is a critic aggregate. Prices and positions are each store's United States storefront; Epic charts worldwide. Audience and Score too, except Steam's, which is worldwide.
Updates
Engagement
Reviews
Themes across 849 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
An true choices matter game! I played so many VN and read probabl around 2k books in my life so far, so I am a bit biased with writing and story, but let me tell you, if you are into mystery with an good amount of horror, get this game asap - many animations, handdrawn with a lot of effort - many choices to define your mc - great, deep world building - amazing NPC, which you can romance if you want [spoiler] thank you developer for giving me monster lover 1 and 2 archivment [/spoiler] xD - choices rly matter, whatever you do, think about the consequences - wonderful backgrounds with everything it feels alive and complete atmospheric - sound and music top notch for atmosphere (for me important) - top tier writing I love this game, I have so much fun, its addicting and holy, I love Reese and Wayne, hopefully there i sthe posibility to have a good end with them haha 10/10
good story
Media

Related
Related
Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
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Related
| Game | Estimated lifetime revenue | Reviews | Review score | Price |
|---|---|---|---|---|
| $3.1M | 23.6K | 86% | $7.87 | |
| $3.1M | 2.1K | 88% | $49.99 | |
| $3.1M | 3.9K | 95% | $44.99 | |
| $3.1M | 3.3K | 85% | $29.99 | |
| $3.1M | 2.9K | 58% | $39.99 | |
| $3.1M | 4.8K | 60% | $29.99 |
Related
| Game | Estimated lifetime revenue | Reviews | Review score | Price |
|---|---|---|---|---|
| — | 0 | — | — | |
| $15.8K | 128 | 95% | $7.99 | |
| $14.3K | 33 | 100% | $13.99 | |
| $1.2K | 3 | 100% | $14.99 | |
| — | 0 | — | — | |
| — | 704 | 96% | — |
Reviews, worldwide (the counter carries no country): 5.14/day in the week to Jul 30 → 7/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 24 chart moves that followed a price cut of more than 20% went a median of 9 places towards #1, and the 2,419 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English
Build ids and update times come straight from Steam's PICS — the same source SteamDB reads. Patch history grows as we record new builds.
Hours played at review time, across 853 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
Buy it. Buy it. Buy it. Buy it. Buy it. Buy it. Buy it. Buy it. Buy it. Buy it. Buy it. Buy it. Buy it. Buy it. Buy it. Buy it on sale. Buy it Buy it. Buy it. Buy it. Buy it. Buy it. Buy it. Buy it. Buy it.
Fantastic VN with good comedy and a narrative that pulls you in as soon as the first major event happens. Everything leading up to it is still nice, don't get me wrong, but once It happens you'll get immediately sucked in. Having your protagonist be identified with 2 traits really helps with both replayability and enhancing the story. You can be a strong cousin that talks to animals, a mystical weirdo with keen senses for how people feel, a hot cousin that's surprisingly booksmart, or a street-wise cousin in combination with any of the above (along with mix/matching all the others as well). Once you replay it enough times you'll sort of get a feel for what "really" matters, but it's surprising how every interaction you have will color your future interactions with characters. I'm not surprised at how high the wordcounts posted by the devs are, it's a truly staggering amount of work to account for so much variation. I'm eagerly waiting for the next episode to arrive and have recommended it as much as I can to my friends.
games very depressing but a great and well written story so far. all the characters are loveable in some way (except a few). i got to the end of ep 5 recently and ive still been thinking about it for about a day. this is coming from a person who loved slay the princess so take it with a grain of salt.
10/10 game from episode 1 the immersion really is great.
Loved the cousin bonding time :)
i will start this by saying that i do enjoy this game. i was swept into Scarlet Hollow after Slay The Princess had its Pristine Cut release and have since been taken with the story. with that said, i do hesitate to recc this story in its current state. do keep in mind that this is from my very biased perspective, and is subject to change as things develop further. however, i do feel comfortable posting this at 5/7 episodes released. spoilers ahead, and please do correct me if i'm mistaken about anything. positives, neutrals (aka 'tread forward in awareness of this'), and negatives ahead: + choices, choices, and more choices on top of that. they aren't kidding when they say they matter, too. your character can be romantically involved with a multitude of people of differing identities (gender, race, age, even parental status), can get called out for two timing, can be a total ♥♥♥♥♥♥♥, can rarely speak and have that be acknowledged, can die, can survive, can be hated, can be loved. can contradict themself and be wholly fake with every word or be wholly truthful at all times, always. truly a delight when it comes to character dynamics and personalization. + the art is beautiful. i can only think of one instance where a character looked jarringly off model, and honestly it was necessary levity for that moment in my opinion (no, i will not tell which it was). you can tell that the artist's skill has improved starkly from the start of this game's initial release, and i find this extremely charming. + in addition to my choices, choices, and even more choices statement, branches upon branches for each episode. there are so many interactions that one can not engage in them all in a single playthrough alone. if you don't care for a character in one playthrough, you may just love them if you prioritize them on the next. + all in all, it is So Easy to get invested in these characters and what happens to them. = choices, choices, and more choices does not include physical disability for main character off the bat. your character may be run down into what i would describe as a disability through forced aging, but past that nada. a light gripe, admittedly. inclusion of physical disability for a mc is exceedingly rare to find. = choices, choices, and more choices also does not include queer identity. you have what i call bare minimum queer inclusion here. we have playersexual love interests that as a positive do acknowledge pre-existing attraction trends on their end. we also only have she/her woman, they/them nonbinary, and he/him male gender allowances for the main character. no overlap, no gray area, just an ironically strict three-gender binary. it's better than nothing but far from exemplary where gender expression and identity is concerned. (note that nonbinary main characters may face enbyphobia from their cousin Tabitha if they have a negative relationship with her, and our one nonbinary love interest, Avery, is an active and persistent victim of heavy handed- i mean, heavily implied enbyphobia.) = i get the impression that the main character was written with 'monoracial white' being the identity in mind, despite only one parent being canonically confirmed for them. main character appearance is one of the things you can not make make choices, choices, and choices about excluding the 'hot' and 'buff' traits, with Stella even saying that your eye bags and cheek bones make you resemble Tabitha without her or any other character addressing any other features. you additionally do not get the option to fill any unstated features in. this is presumably to leave character appearance up to interpretation... as opposed to allowing you to choose curly hair, darker skin, or any other physical features as you use the bathroom at player discretion. make of that what you will. = very little of this game will surprise you if you can identify foreshadowing when it happens. this is not a bad thing, but i do find myself confused at other's shock when it comes to certain plot beats. and now the hard hitter: oppression. - the enbyphobia is blatant and addressed by multiple characters, from Avery's direct anecdotes of their life to others majorly attributing enbyphobia as to why they are ostracized. i am non binary myself, so i would know first hand how ♥♥♥♥♥♥ it can get in the religious American south... however... - ... Kaneeka is one of six Black characters in this small southern town, of which is ran with a comically ♥♥♥♥♥♥ police force and Tabitha's and MC's own majorly white family, which not only owns one of the few feasible ways to support one's livelihood, but has a monopoly on accessible housing. a family of which tried to buy out one of two Black owned stores- Kaneeka's very own family store, that VERY store which can get gentrified by her white mother. Sybil. who whitewashes Kaneeka in what can be her final moments. Sybil, who birthed and raised Kaneeka so she can consume her (sound familiar, history buffs?). Sybil, who speaks over her outspoken Black daughter and drugs her into submission. there are SO MANY racialized tones here... but we never see Kaneeka be aware of that. we are never able to address it for what it is. it is all left to implication, despite it being THE cornerstone of Kaneeka's entire story. this would be fine if of itself, if Avery's experiences with enbyphobia didn't get to be so damn blatant while they also do not get anything addressing any racialized experiences they or their aunt may have faced, considering that their aunt ALSO owns one of few successfully ran, non-Scarlet owned businesses in town. unless racism has somehow evaporated from the general public conscious here, this seems very lopsided to me. - inhuman disability trope. surprise surprise: our disabled loves interests are actually not disabled at all, but are instead inhuman creatures-- possibly even beyond human comprehension. Wayne is an eldrich horror in a rotting corpse suit, who is seen as sick and unwell by the average individual. Reese is... something else entirely, drugged into submission by his own mother to conceal that. one would assume that he is chronically ill otherwise, and i was sincerely hoping for a trope subversion with him. nonetheless, he is in fact a potentially quasicannibalistic creature instead of a human. the trope pretty tried and true to the point of being rather uninspired, even when overlooking the innate ableism of nonhuman beings being the only MAJOR examples of physically disabled individuals (*there is an optional human leg amputee, but she is a minor underage character, and a minor character who may have exotropia)... despite this being set in a presumably low income rural area... where the nearest hospital is extraordinarily far away.... and where most of the able bodied work in a damn coal mine. yeah, sure. all in all, an interesting game that i could not recommend.
♥♥♥♥♥♥♥ horrifying, especially the way every choice is between bad and worse. It will stay with me for a long time, and I will be playing it again. It has an ingenious new type of game design - this is a game where your choices actually matter and impact future events. The characters feel real, and the art is amazing as well. I might be biased because i've been a fan of Abby Howard's work for years, but I think a lot of horror fans would enjoy this game.
I LOVE THIS GAME FHAWKHWJ
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