
Manage your very own video store in the early 90s! Rent, sell, decorate and expand your business from the ground up and relive the golden ages of video rentals!
Modeled estimate, not a reported figure. How we estimate →
Prices
Each in the currency that store quoted — not converted: the gap between two rows is the publisher's pricing, not an exchange rate.
Every market we collect.
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 18.71/day in the week to Aug 7 → 26.43/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 26 chart moves that followed a price cut of more than 20% went a median of 7 places towards #1, and the 2,400 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
About

Relive the golden ages of video rentals by opening your very own video store. Rent, sell, organize and build your business from the ground up. Hire staff, manage your team and become the best rental destination in town!

From taking reservations and charging late fees to recommending movies and preparing delicious snacks, there’s never a dull moment when running your store!

Customize your walls and floors, decorate with posters and memorabilia and expand your layout to build the video store of your dreams.

Fill your shelves with thousands of unique VHS tapes, each with their own title, genre and hand-drawn cover art! Order movies on your old PC or buy exclusive bootleg films from the shady Tape Dealer. Each week will have new releases inspired by real iconic movies of the 80s and early 90s.
Additional Game Features:
Build Your Dream Team: Hire staff to give you a hand on daily tasks to run your store.
Manage Your Returns: Add returned movies in the system, rewind tapes and set aside reserved movies for your customers.
Charge Late & Broken Fees: Track late and damaged returns and deal with different customer reactions and complaints.
Evolving Customer Interactions: Seasons, weather and holidays affect gameplay and what your customers rent! Be ready, rainy Friday nights are crazy busy in the store!
Seasons & Festivals: Play through all four seasons as the environment transforms around you. Each season features special holidays and festivals, all brought to life with unique artwork!
Share Movies With Your Friends: Every movie can be ordered on your PC with a unique code that you can share with your friends!
Add-ons
Each DLC is estimated with the same model as a game, then summed — a modeled figure, not reported DLC sales.
Updates
Build ids and update times come straight from Steam's PICS — the same source SteamDB reads. Patch history grows as we record new builds.
Engagement
Reviews
Themes across 1360 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
It is a decent game for a bit but it is extremely repetitive and there are no repercussions, challenges, or anything redeeming after reaching max level. not worth $19.90 wait till it is on sale or just get SuperMarket Simulator that is actually something worth your money. SuperMarket sim is still getting more updates and dlc and is a bit more in depth with pricing of products and all sorts that this game just doesn't have. Just is extremely lifeless and boring after a few hours. Just find something else genuinely.
Очень уютный симулятор. Единственный из кучи подобных, который захотелось пройти на 100%.
Media

Related
Related
Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
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Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English, French, German, Spanish - Spain, Italian, Portuguese - Brazil, Russian, Traditional Chinese
Hours played at review time, across 1.4K reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
This is another one of those first person shopkeeping simulators. It's a day somewhere in the year 1990, and you have some shelves and a dream, to become the next popular video rental store. No DVDs here, that tech doesn't exist yet. Just bulky, awkward VHS tapes. You slowly expand the footprint of your store, grow the number of movies and different genres available, and arrange the store however you like. Eventually, you hire an employee to share the busy work, and it grows from there. If you're old enough to remember VHS, this'll be nostalgic for you. If you're a millenial, then you can share with your grandparents how you experienced the olden days in the 1990s. At any rate, enjoy the old tech, back when the internet didn't exist and your cashier knew your name without even looking at the screen. Gameplay is very intuitive, simple, and casual. Level 24 is as far as you can go before you run out of game to play, but you can run the store for as long as you have patience for. There's lots of save slots and lots of different perks to achieve. In particular, enjoy the little easter eggs among your guests, including Doc Brown and that one guy with the red and white sweater.
I’ve never had much interest in the “shop sim” genre of games but this one really stuck out for me. Finally, I am able to relive my nostalgia of growing up with blockbuster. Stocking physical VHS, having trailers and movies play over the TVs, bright and decorative environment, having imaginary conversations about movies and recommendations with the customers, and just the 90’s/early 2000’s nostalgia. Though not terribly different from other shop sims, it does feel like this does get a bit more love. Plenty of unlockables include concessions, movie genres, arcades, etc. Expand your store, buy more movies, scan and rewind videos, serve food, and more. It’s very interactive. All the movies are either a random combination of images that will produce an associated title or for New Releases a parody of hit movies from decades ago. What I’m really excited for and started doing is modding in actual movies to REALLY relive those youthful years and get to stock recognizable and beloved movies truly creating the experience. The modding scene is only growing and I’m hoping the dev continues to update the game as it does eventually plateau but I don’t mind popping back in to check on my store and run a few days. Characters are a bit more cartoony than I imagined and there are limited channels to flip between (despite there being several folders in the game folder) but I am hopeful and confident these will be later updates. Absolutely Recommended.
Well done on a fantastic little game, would like to know when the next update will be as I'm looking forward to recapturing the memories of seeing 90s style video games for rent, (had a Commodor 64 and Amstrad back in the day.
Back to 90s' This game is very addictive. Looking forward to future updates.
хорошая, лёгкая и ооооочень затягивающая игра
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I would love to see second locations or expanding upon the store itself. I have no room anymore.
I like it to a degree for a simulator. Its very limited, TCG does it way better. You get a second employee at level 20, so thats probably about 15 hours of gameplay, and its a slog. Its incredibly repetitive, either you checkout or you handle returns, while you have your first employee doing the other job. So I cant focus on curating my movies, or designing the store, etc. because Im forced to perform incredibly repetitive tasks for sooo long. I understand if the other employees are locaked behind levels like 5 or 10, but 20?? The features are really limited, you cant set your own price for snacks, movie rentals, movie purchases, etc. There are no stats to display how popular the store is or if adding decorations even does anything. Having the ability to "sell" movies isnt really fleshed out either because you cant control the price, and the "rarity" boxes dont make much sense either; are they in higher demand? I know they cost more if a customer buys them but what about rentals? Theres a black market feature to buy specific movies but it has this janky SKU system where you have to find the movie you want to buy from a shelf, and repeatedly look at the 8 digit random number and type that into the computer to buy it; you cant even reference the catalog of movies you have and buy them that way, you have to go out on the floor and sift through them to find the one you want. Overall for a sim I love the idea of your own blockbuster, and I do see potential, but its not there yet. Its waaaay too much of slog and repetitive work that needs to be done. If you want a sim store go for TCG over this.
Active players
Estimated daily and monthly active players (DAU/MAU) modeled from peak concurrency.
Players by region
Where this game's players are, estimated from review languages.
Players also reviewed
The games this title's players most often review too — audience affinity.
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