
Run your pizza shop up front and handle shady business out back. Help hand-crafted NPCs with favors that never go as planned. Play solo or online co-op with up to four players and expand your operation across Hobarey Town. In this darkly comedic management sim - become that guy everyone knows.
Modeled estimate, not a reported figure. How we estimate →
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 1.86/day in the week to Jul 30 → 2/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 26 chart moves that followed a price cut of more than 20% went a median of 7 places towards #1, and the 2,400 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
About
You owe a dangerous, mysterious mafia a serious amount of money. They don’t call. They don’t warn you. They kidnap you and make it clear: work it off, or else. Run your pizza shop, take on shady favors, and get to know the people of Hobarey Town while doing the mafia’s dirty work. Learn who to trust, who to use, and who to avoid.
Maybe you’ll pay off your debt. Maybe you’ll build the right connections to take the mafia down.
Manage a pizza shop up front while running illegal jobs out back. Keep both sides operating without drawing police attention or blowing your cover.
Complete illegal favors for NPCs, including cleaning bloody clothes, ordering restricted items from the dark web, disposing of evidence, and even burning bodies in your own oven. Every job increases payout, risk, and police attention.
Build a strong cover by becoming the best pizza shop in town while separately earning trust in the shady underworld. Each side progresses on its own, unlocking different jobs, tools, and risks.
Upgrade your kitchen, hidden workstations, and equipment. Larger setups allow faster production, riskier jobs, and higher payouts.
Interact with dozens of hand-crafted NPCs, each with their own stories, personalities, and ongoing problems that unfold over time.
Play alone or team up with up to four players online. Split tasks, run both sides of the business together, and deal with the chaos as a group. Both offline and co-op mode updated with 1.0.
Genres
Engagement
Reviews
Themes across 104 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
I played this like a pure cooking game and loved it. I don't dislike the shady parts, but I happily left them to the other players so that I could focus on making pizza. I'd like it if there were some more upgrades for the store (more floor space, larger ingredient bins, a better dough machine etc.) and for the employees to do more. They accept orders and cash, but they won't box or hand pizzas over to customers. I just wanna cook! Although I generally do not buy early access games, this was worth the exception. It's a little janky, but it's the first person cooking game I've been wanting!
great game, better instructions would be beneficial
Media

Related
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Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
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Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English*, French, Italian, German, Spanish - Spain, Russian, Portuguese - Portugal, Turkish*languages with full audio support
Hours played at review time, across 106 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
TOP
Great game if you get it at a decent price. The more people you play with the better. Gave us many laughs!
fun and simple
Oyun genel olarak güzel ancak paralı oyunlarda benim en önem verdiğim şey fiyat-performans bu oyunun fiyatı sunduğu şeylere ve oyunun kalitesine göre çok yüksek bence ilerde gelicek güzel indirimlerde alınabilir bana göre 2-3 dolarlık bir oyun
прекрасна е защото трябва да работиш едновременно и на дшете за да не ти викат куки или хора от мафиата,трябва да си по средата и да бие балансед
After spending 37+ hours with I Know a Guy: Shady Life Simulator, I can honestly say I had a great time. The beginning of the game is especially engaging, with plenty of front store and shady orders to complete, giving you a constant sense of progression. My biggest issue comes later in the game. Once you've completed the missions for the people around town, there isn't much left to do besides waiting for shady customers to appear. Progress starts to slow down significantly, and it can feel like you're just standing around waiting to level up and earn enough money. One improvement I'd really like to see is a slightly higher rate of shady customers visiting the shop. I'm not asking for the place to be packed like the pizza store, but having customers come in a bit more frequently would make the late game feel much more rewarding. Right now, it's difficult to level up the shady business path, which also delays unlocking upgrades like additional Bitcoin miners. By the time the town missions are finished, you're often still under-leveled for the next major upgrades. Overall, I really enjoyed the game and definitely got my money's worth. The core gameplay loop is fun and addictive—I just wish there were more late-game activities and a smoother progression after the town missions are completed. If the developers expand the endgame and adjust the pacing a bit, this could easily become an even better experience.
Bin vom Bäcker zum Dealer geworden. 10/10 Spiel
ya
Active players
Estimated daily and monthly active players (DAU/MAU) modeled from peak concurrency.
Players by region
Where this game's players are, estimated from review languages.
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