
Run your own toy store! Arrange shelves, set prices, process payments, and manage staff. Expand and design your shop, handle online orders, deliver with a scooter, trade rare toys, and ensure security. Create a magical shopping experience in Toy Shop Simulator!
Modeled estimate, not a reported figure. How we estimate →
Prices
The United States storefront in every case, so this compares stores and not countries.
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 0.43/day in the week to Aug 21 → 0.14/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 26 chart moves that followed a price cut of more than 20% went a median of 7 places towards #1, and the 2,400 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
About
"Toy Shop Simulator" lets you manage a toy store. Organize shelves, help customers, and expand your shop in a fun, playful world. Join our Discord to connect with other players and share your toy shop experiences!
Create the ultimate toy empire from the ground up. Design, manage, and grow your dream toy shop in a bustling city where your creativity and strategy will lead to success.
Arrange toys on shelves, optimize store layout for aesthetics and efficiency, and create an inviting shopping experience.
Customize and decorate every corner of your store to create a charming and personalized shopping environment.
Buy licenses from top brands to stock a wide range of toys. Add variety to your shop and attract more customers with every new brand you bring in.
Grow your store’s physical space, upgrade interiors, and continually adapt to meet customer demands.
Process and deliver online orders with a scooter, ensuring timely and accurate delivery.
Employees manage stocking and checkout, while a Cleaning Bot keeps the store tidy.
Open cases to unlock special toys and boost your profits!
Discover special toys to attract more customers and play with legendary ones!
Watch out for thieves trying to steal your toys—catch them before they escape!
Cleaning Mechanic
NPC Interactions
Random Events
Banking & Credit Systems
Shoplifters
Warehouse & Inventory Management
Vibrant & Interactive City
Dive into Toy Shop Simulator and build your dream toy store from the ground up!
Sums Steam only; Epic publishes no volume signal, so the true total is higher by an unknown amount.
| Store | Price | Audience | Score | Chart | Est. revenue |
|---|---|---|---|---|---|
SteamYou are here | $16.99 | 206reviews | 81% | — | $135.7K |
| $16.99 | — | — | — | not modelled |
Matched by title — a reused name can pair the wrong games. * is a critic aggregate. Prices and positions are each store's United States storefront; Epic charts worldwide. Audience and Score too, except Steam's, which is worldwide.
Engagement
Reviews
Themes across 47 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
Bugged as hell. Controls stop working when a tutorial splash in your face. Also, you can't correct online orders if you grab a wrong toy before close the box. The dev ever worked in a retail store before? 🤨
I'll be honest: I played Supermarket Simulator before but this one has me fully hooked. Maybe it's just the fact that it's a toy shop...but it's very much like Supermarket Simulator just simpler so if you enjoyed that there's a good chance you'll like Toy Shop Simulator. As for the story, there's not much but it has one. You start out as an Employee of Toyverse, with crappy colleagues and a crappy boss that fires you right after the tutorial part (such a classic). After a night on the bench you get a letter and key from your grandpa who conveniently had a toy store on the opposite side of Toyverse - and you're the new owner! And let me tell you, your old boss ain't happy about that... The controls are simple and easy to understand. Most of the gameplay is, you guessed it, filling shelves, ordering items, online order deliveries and bonking thieves with a mop if you don't have security. Just the classic stuff you do as a store owner. You can also interact with the gacha machine and get miniature toys for your own collection. Also the brand names and toys are hilarious, it's a bit like stepping into a parallel universe. Now the game is far from perfect, in fact it has quite a few bugs. There's a mjolnir knock off that you can use on customers when they get stuck but for the other problems it's either restart the game or deal with it. There's one item that seems to have the wrong color in the ordering system (the Sedan and Sport car) and it took me a few orders before i noticed that the pic on the parcel didn't match the items in the box. Then there's the occasional disappearing of items that i have apparently "in stock" and one time a whole shelf got swallowed by the wall...well it just had the cheapest board games on them but still. I just assume that maybe the game doesn't register that i didn't have the store expansion yet and now the shelf waits there until the wall is gone. (edit: the shelf actually was stuck behind the wall and the expansion brought it back) However I still gonna recommend the game cause it's a lot of fun and it's still in an early version ~
Media

Related
Related
Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
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Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English, French, Italian, German, Simplified Chinese, Portuguese - Brazil, Japanese, Korean, Spanish - Latin America, Russian, Turkish, Hungarian +2 more
Hours played at review time, across 47 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
While its a fun game, my biggest gripe is having to run around the city to mail out online orders when there's a mailbox right across the street. Its a dumb mechanic that does nothing to contribute to the actual gameplay. EDIT: I obviously didn't play long enough. After hitting lvl 10, I was finally able to hire a cashier. The fastest cashier at that level takes at least 3 years to cash out one customer. I can't imagine how slow the fastest stocker is. So basically the employees are useless. Since the cashier is super slow, there are A LOT of customers all lingering in front of the shelves waiting for the checkout making it near impossible to stock. On top of that, I fired the employee and went to complete her line so I could just end the day and it wouldn't let me. I was forced to go back to the main menu and lose a bunch of money.
I love This Game it's so fun but please do a update with new rivals, sabotages, can you add more Toys like dolls like Barbie look like barbie but not the name, little kitchen sets for kids, and baby dolls and doll strollers, roller skates, game consoles, and please make it so the mop has a stand to stand it up it is annoying just laying on the floor, after defeating Toy Verse have a new store come to town to battle with, more board games like Candy Land, Sorry, Changing the Name of course, more Toys I say and why does these little kids have credit cards thats funny to me just give the kids money it look more like they got allowance than a credit card, and how about kids come to the store with they parent, This game is absolutely fun and addictve I bought a while ago but started playing Yesterday and now i can't stop, the Different credit cards make this so real, please add more
レビューが遅くなりましたが、早期アクセスの頃からプレイさせていただいており、ストーリーも全部の実績解除も達成済みです。 商品の種類が豊富で、可愛らしい物も多く、見栄えでも楽しめるところが気に入ってます。 店内の模様替えでは、商品や棚によって陳列可能な個数が様々なので、そこの兼ね合いが難しく、しかし面白いです。 壁や床のデザインが変更できたり、棚の色を好きに編集できたりもするので、楽しく悩ませてもらいました。最終的にかなり広くはなるのですが、まだまだ拡張したい気持ちです。 また、商品や壁、床の質感に、光の表現など、グラフィックの良さもお気に入りポイントのひとつです。
To me, this is not a perfect game, but overall it's pretty good. I would recommend it to players who enjoy simulating business operations (easy) and dreaming of opening a toy store. Here I point out its advantages and disadvantages. Most of the drawbacks are bugs. [Advantages]: 1. The introduction of gameplay in teaching is interesting. And it's very simple. 2. The main storyline is very cute, but whether you want to experience it or not is entirely up to you. Even if you don't want to do those small plot tasks, it won't affect your ability to just open a toy store on a regular basis. But I still recommend you to experience the story because each mission comes with interesting games that will make you feel excited. As a simulator game, this small plot flow is designed very well. 3. Both the character model and the object model are processed very smoothly, giving a good visual experience. There are many types of toys, and each type of toy has its own characteristics. You can see many cute (or interesting!) toys. 4. The overall atmosphere is relatively relaxed. Riding a skateboard to deliver goods is a very interesting thing! And there is also a thief setting in the game. If you like it to be easy, you can turn it off in the settings and experience what you want. [Disadvantages]: 1. Furniture placement without grid display. This is my personal opinion of the drawback, because yes, I prefer aligning furniture to free placement. 2. The cardboard boxes used for loading are very strange, I think this is a bug. Sometimes you may see them in an open state with nothing inside, but when you pick them up and click again, they open (truly) and you will see products inside. This seems to be a problem that many players have. I think this bug has weakened the gaming experience. 3. There is no one click replenishment function provided at the supplier's location, and I think I spent too much time browsing inventory and clicking on replenishment. Most of the simulation business games I have played that require sales have the function of one click replenishment or one click ordering of all goods. The lack of this feature does not provide a very good gaming experience. 4. The functions of replenishment personnel are average, and they cannot use warehouse shelves correctly (the warehouse is very small... really. Not suitable for people who like to stock up). They are also unable to replenish vending machines. 5. There is no setting for a cleaner in the employee options... Players can certainly work harder in the early stages, but in the later stages, having a cleaner may make the operation of the store better. 6. I don't know how this game can translate into other languages, but its compatibility with Chinese translation is average. There are a few translation errors, but more often than not, they are not suitable for displaying Chinese characters. They will be displayed as a hollow square (such as □). Although it can be inferred what Chinese characters are represented by those one or two squares, the overall impression is still not good, especially when it appears in the dialogue box of the story.
Toy Shop Simulator is a lighthearted take on the management sim genre that doesn’t take itself too seriously. You run your own toy store, stocking shelves, managing inventory, and handling deliveries while serving a cast of goofy customers with odd dialogue and exaggerated personalities. The presentation leans into its playful tone, even incorporating many AI-generated textures and images that give the shop a slightly surreal charm. It’s not trying to be a hyper-realistic business simulator — it’s simply focused on giving players a relaxed, easy-to-follow management loop. The gameplay itself is straightforward and satisfying. Controls may take a moment to settle into muscle memory, but they’re always visible on screen, which keeps the learning curve low and makes it easy to jump back in after stepping away. As you progress, the shop expands with new products, upgrades, and delivery mechanics that keep things moving forward. It’s a simple but enjoyable simulator with clear progression and a playful tone that makes managing your little toy shop feel rewarding without becoming overwhelming. — The Ember Archives https://store.steampowered.com/curator/45601239/
Its fun and easy to play. The full release with story mode is pretty great to. few bugs though.
downvoting because i am not impressed with this game, constantly having to deal with the competition trying to sabotage me, while i like the game, i dont like having to put up with that, as for the developers looks like they've abandoned this game with no updates since june, so in reality dont waste your money on this, as it's a DEAD game. ADDENDUM every SINGLE DAY, there is a guy that comes to your store demanding you challenge him to a checkout competition,(supposedly if you defeat him, he stops, but i dont have time nor the inclination to do that. if he were to come once, and leave it at that, that'd be great, but EVERY SINGLE DAY, i've contacted the developers by Discord, and they flat out DO NOT CARE. they are more interested, in their next train wreck. DO NOT BUY, they just dont care, i now regret buying this game.
おもちゃ会社の代表取締役の配信を見て知識だけある状態でプレイ。 あとから追加されたであろう販売品はバグが多く、「段ボールが開いた状態から開くコマンドを押すと閉じる。けどその状態が開いた状態なので、蓋は閉じてる状態で陳列する」みたいな愉快なバグが起こっている。 他にも、でっかいぬいぐるみがかわいいだろうな~と導入してみたら、空箱は虚空に消え去り、注文PCの在庫が消えずにドンドン数だけ増えていく。頑張ればオーバーフローするんだろうか。 普通に楽しめはするのでオススメです。セールやっている時にでも。
Players by region
Where this game's players are, estimated from review languages.
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