
Build your empire from a basement. Trade stocks, run companies, date, raise kids, dodge the SEC, and retire a legend — or go broke trying.
Modeled estimate, not a reported figure. How we estimate →
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 0.14/day in the week to Sep 13 → 0.17/day in the week after.
Reviews, worldwide (the counter carries no country): 0.14/day in the week to Aug 7 → 0.14/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 26 chart moves that followed a price cut of more than 20% went a median of 7 places towards #1, and the 2,402 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
About
Begin at 18 with one defining choice: pursue an education or enter the workforce. From there, every month brings a new decision.
Trade stocks and options. Build companies and acquire real estate. Find love, raise a family, and prepare your children to become the next generation of your empire. Take reckless risks, attract the attention of the SEC, or lose everything in a market crash.
SELF MADE is a financial life simulator where your money, relationships, reputation, and health shape the story.
The American Dream has never been this volatile.
Trade more than 50 stocks across technology, healthcare, finance, energy, retail, and other sectors. Study the market, follow the news, and decide when to make your move based on financial fundamentals—including P/E ratios, dividend yields, and earnings per share.
This isn't a clicker game.
Follow Sector Trends: React to dynamic breaking news and macroeconomic shifts.
Track Earnings Calendars: Capitalize on quarterly reports and trade after-hours price gaps.
Survive the Cycles: Ride multi-year bull markets and protect your capital during crashes.
Leverage Inside Information: Unlock tips from questionable contacts—just don’t get caught.
Looking for something riskier than buying and holding? Enter YOLO Mode for a week of high-stakes options trading with pricing based on the Black-Scholes model.
Trade Calls & Puts: Construct multi-leg strategies and watch your portfolio swing in real time.
Chase Glory or Ruin: Earn achievements like Diamond Hands, fight for a place in the Hall of Fame, and pray your next earnings bet prints.
Trading is only the beginning. Turn your profits into businesses, property, influence, and power.
Start a Company: Design products, hire employees, invest in R&D, and pursue an IPO.
Build a Real-Estate Empire: Scale from starter rentals and laundromat portfolios to strip malls, golf courses, and an eight-property hotel empire.
Own a Sports Franchise: Sign star players, upgrade your stadium, and fill the seats.
Launch a Rocket Company: Complete orbital missions and compete for lucrative government contracts.
Run a Media Empire: Generate headlines, build an audience, and control the narrative.
Found a Charity: Tackle global challenges in education, healthcare, climate, and poverty.
Just be careful when mixing your business interests—manipulating stock prices with bogus headlines tends to attract regulatory attention.
Your balance sheet is only part of your story.
Find Love: Meet 11 potential partners with distinct personalities—go on dates, get married, or face a costly divorce.
Raise a Family: Have children, shape their education, and prepare them to inherit your empire.
Build a Career: Start in fast food, earn an MBA, climb the corporate ladder, and reach the executive suite.
Enjoy Your Wealth: Upgrade from a basement apartment to a penthouse, then collect sports cars, private jets, and yachts.
Visit Atlantic City: Take a trip to the casino and put your money on the line.
Protect Your Health: Your lifestyle choices can shorten—or extend—your limited lifespan.
Every decision carries risk. Become too reckless and the SEC may come knocking.
Survive Legal Scrutiny: Face insider-trading investigations, evidence gathering, courtroom trials, and fines.
Choose Your Defense: Hire anything from an overworked public defender to an elite legal team.
Serve Your Time: Spend years in Club Fed—or somewhere considerably worse.
Survive the Brink: Watch a crash erase years of progress and claw your way back from forced liquidations—bankruptcy is always one bad bet away.
One bad decision can change the course of an entire life.
50+ Tradable Stocks with detailed company fundamentals, earnings events, and market-driven price movements
High-Stakes Options Trading with calls, puts, multi-leg strategies, and pricing based on the Black-Scholes model
Empire Building across real-estate portfolios, tech startups, sports franchises, media, and aerospace
Life Simulation covering careers, education, marriage, children, divorce, health, and aging
11 Romanceable Characters with unique personalities and relationship arcs
Dynamic News & Events including quarterly earnings, market crashes, and SEC investigations
Prestige Progression with multiple victory paths: wealth, philanthropy, and legendary status
Retro Terminal Aesthetic featuring diegetic office environments and sharp satirical humor
SELF MADE is fully released, but development continues with fixes, balance improvements, and substantial new gameplay systems. A full hedge-fund management system is currently in development. Its scope and release timing may change as development progresses.
Retire at 65 with billions in the bank and a family that loves you—or flame out at 40 with an SEC record, an ex-spouse, and a portfolio full of worthless calls.
Engagement
Reviews
Themes across 52 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
Really solid overall. Some early bugs (tech & fundamental analysis show text errors, etc.), but good foundation & tons of potential.
Great potential, fun to play. Surprisingly immersive and detailed. Some bugs but nothing game breaking. Deffo need more games like this one.
I was really excited when this released. The life sim genre is pretty sparse, so I was hoping this would be something special. Right now, though, it feels more like a clicker than a life sim. The balance is off, you can pick Consultant and just hit “next month” over and over and you’re basically set. There’s no real struggle, no hard choices, no tension. Success comes too easily, and that takes away the satisfaction. I was willing to overlook the AI art, but combined with the shallow systems, the whole thing ends up feeling a bit soulless. There’s definitely potential here. With better balance and more meaningful challenges, this could be something great. For now, I’d recommend something like This Grand Life 2 if you’re looking for a deeper experience.
Media

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Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
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Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English, German, Simplified Chinese, Spanish - Spain, Japanese, Portuguese - Brazil, Russian
Hours played at review time, across 52 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
This game is dope. its one of those old school learn as you build your empire type of gems. Cheat engine works great on it so now I own a sports team and my own rocket company. Cant wait for more additions, this has a lot to offer
yy模拟器,钱生钱最快,自己当老板更快
not enough games like this. wish it was better executed but in terms of what you can actually do with the money you've earned but otherwise very educational
So I tried to beat the “Margin Call” difficulty and get a Gold ending. What happened was: early game I managed to take a low-interest loan and buy a starter house for rent, but after that the interest rate got stuck at 11%, while bond returns stayed at only 0.2% per month for like 20–30 years. It was almost impossible to expand my real estate portfolio. I stubbornly kept buying and selling properties, but by the time I finally started stabilizing financially, my character was already in their mid-30s. Then came marriage, kids, and all that. No matter how I played, I always ended the game with total assets around 85 billion. I finished the game twice and got basically the same result both times. So I tried another run because I thought real estate was being crushed by the insane interest rates, but bond returns were terrible too. This time I planned to “abuse” the system by shorting stocks to get my initial capital. Normally the stock price moves around 300–600. It was around the high 400s at the time, so I went all-in on a short position. Then the stock went from 400 → 500 → 600. I kept skipping months and it climbed all the way to 1000 without any hesitation at all. Am I just bad at the game? Why is this difficulty so insanely hard? Seriously though, are the devs racist or something? After I started playing as an Asian character, not only did I get way fewer people interested in dating me, but I also kept getting grandma with their age set to “not specified” on Tinder constantly matching with me. Even after rejecting them, they kept showing up again. Please tell me it’s just a coincidence.
Love the game so far. I hope that he keeps updates coming and offers workshop support in the future. I would totally create mods for this. Gameplay is a rewarding loop of various types of gambling. You yolo everything and you could easily lose a fortune. I would love to see more black swan events and negative effects from being broke (evictions, credit score, garnishment). But PLEASE allow us to type in the contract purchase amount. When you have a billion dollars clicking that button a thousand times is tedious. I understand if its a balance feature trying to get people to buy equitys and slowing the progression loop a little but it also forces the player to make better decisions. I dont think thats what is needed. Make it easy for the player to blow everything, like in real life. Great game, please keep up the good work and please add workshop support and this will take off.
Outstanding game. It has its quirks...and presently may be a bit too easy even on hard mode...but overall, I find myself coming back to this game over and over. In one playthrough, I became a banking VP making $1M a year...and then got headhunted to become President of a failing Gym franchising company. Unlike the banking job, being President of a company requires really micromanaging it in the best way possible. I came within a month of losing the Gym chain to bankruptcy...and then successfully turned it around into a multi-billion dollar workout empire. By the time I passed away, I'd dabbled in everything from real estate and stocks to investing in art, creating my own antivirus software company, running an NFL team, starting my own media empire, I even created my own foundation to build homes for the homeless. In the end, I was worth well over $100B by the time I died -- and left it all to my son, to carry on. Dev is continuing to work on the game, and has been open to my feedback throughout. 9/10 so far, and I'll happily come back to update as soon as it hits 10/10!
Decent little game for the price.
Players by region
Where this game's players are, estimated from review languages.
Players also reviewed
The games this title's players most often review too — audience affinity.
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