I don't understand why this game is so highly rated. It's not [i]bad[/i], but it's rather mediocre. You start out as a young girl whose father disappeared one day to become an adventurer. (There's no mention of your mother.) A fairy loan-shark soon drops by and threatens to foreclose on your home and throw you out into the street if you don't pay back your father's loan. So you start an item shop to make money.
Every day is basically the same: go to the market, buy stuff, take it back to your shop, and sell it for a profit. It's extremely easy to make money in this game, since people don't really mind if you buy something from the market for $100 and then sell it to them for $150 or $200. But the real way to make more money is to make less money... which is rather unintuitive. You see, by not haggling and by selling items cheaply with less profit, you level up faster as a merchant, and when you level up, new, more expensive items appear on the market for you to buy. So instead of buying a hat for $100 and selling it for $200, you can eventually buy a hat for $10,000 and sell it for $20,000.
Sometimes people try to sell you stuff, which is a way to get items at below-market price, but it's ridiculous and often annoying. Some guy will come in and say "my wife's been bugging me to get rid of this thing", and then he'll try to sell you a bowl of soup. Or somebody will try to sell you a bread roll which you totally don't want cluttering up your inventory but feel forced to buy lest you lose your "chain" bonus; there's no way to politely decline to purchase something. Often a guy will sell you something for $500 and then immediately turn around and buy it back from you for $1000. Yay, profit, but it's nonsense.
You can also go walking around in a dungeon looking for items, but it's very simplistic. The items you find are rarely of much value - the real value comes from things like slime, bat wings, dried lizards, and other weird items, which you can combine with regular items to make them more valuable. But you'd almost certainly make more money just staying in your shop and selling stuff, so dungeon-crawling is entirely skippable, which is good because it's not much fun.
There's very little in the way of story to break up the monotony. You meet a couple new characters as you level up, like a spoiled rich girl, a robot girl, and a thief, who have slightly different flavor text when they come shop in your store, but it's thin gruel. Overall there's very little variety. Ultimately I only kept playing for the hope of some kind of story pay-off at the end. I expected my father to return, or if not, I expected to at least find out if he was alive or dead. But no, there's no real closure to the story. Your character hardly even seems to care if her father is still alive; I can't recall her even mentioning him once after the introduction. The game just transitions to endless mode where you can do the same stuff forever, but why would I want to do that?
Also, the graphics are low-resolution and the sound effects are very repetitive. As best I can tell, people like the game because anime.
