
Sort, decide, and obey. Doll Inc is a job simulator where your judgment determines the fate of every product. Are you precise… or replaceable?
Modeled estimate, not a reported figure. How we estimate →
Discounts
Every price cut of more than 20% we have observed, in each market that quoted one, with this game's chart position on either side of it. These are episodes, not a model: a sale is one event, and one event cannot tell you what the next one will do.
Reviews, worldwide (the counter carries no country): 0/day in the week to Sep 7 → 0/day in the week after.
Reviews, worldwide (the counter carries no country): 0/day in the week to Jul 26 → 0.14/day in the week after.
For scale, across Steam · Top Sellers · Brazil over the last 30 days: the 26 chart moves that followed a price cut of more than 20% went a median of 7 places towards #1, and the 2,400 moves with no price cut behind them went 2 away. One store, one chart, one country — it is the only place we have enough observations to say even that.
Prices outside the United States have been collected since 6 August 2026 and chart positions since 19 July 2026, so a cut older than that has no market to compare and a market that joined later has no history yet. Nothing here is converted between currencies.
About

Genres
Engagement
Reviews
Themes across 40 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
Cuando me he dado cuenta llevaba 5 horas jugando... ¡Es un vicio! Y más completo que el Dollmare así que INCOMPARABLE. ¡Recomendadísimo!
This is a really good game. The storyline is good and so are the graphics. The fact that you can still play the game after the storyline is finished without having to do the storyline again is really good. I will definitely be recommending this gave to other people.
I love it! In such a short time, I've played for 9 days straight. It's incredibly addictive. I'll play again as soon as I can. I can't believe I'm saying this, but I'm looking forward to working more. 🤣 The dancing doll has me rolling🤣
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Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
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Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Languages: English*, French, Italian, German, Spanish - Spain, Arabic, Bulgarian, Czech, Danish, Dutch, Finnish, Greek +18 more
Hours played at review time, across 40 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
A
My real life job is more fun than this. Another version of Dollmare except Dollmare was fun. I'd rather go to the dentist. Even if you get this game on sale it's not worth it. A total slog. According to the achievements, only 16% of players actually finished this game. Terrible.
PLEASE FIX...I FOUND SOME BUG AT PICKUP CASE BUT THIS GAME ADDICTIVE FOR ME
I love all Doll Impostor games!
DOLL INC is a psychological horror simulation developed by David Gallardo and published by HeadArrow that turns repetitive factory work into the foundation for an increasingly unsettling experience. Instead of relying on traditional horror ideas centered around combat or survival against obvious threats, the game creates tension through routine, observation, and growing discomfort inside a workplace that slowly reveals itself to be far more disturbing than it first appears. It combines job simulation mechanics with horror storytelling in a way that feels unusual, building suspense from ordinary responsibilities rather than direct danger. Players take on the role of a factory employee assigned to inspect dolls moving through a production system. The task initially feels straightforward. Examine products carefully, identify flaws, determine whether units belong in repairs or continue through production, and maintain efficiency throughout the workday. The simplicity of these responsibilities becomes one of the game’s most effective design choices because it establishes familiarity before gradually introducing unease. What starts as routine labor slowly transforms into something far more uncomfortable. Observation mechanics sit at the center of gameplay. Players must pay close attention to details and avoid mistakes while maintaining productivity inside an environment designed around precision and repetition. Small errors matter. Concentration becomes increasingly important as pressure rises and new complications appear. The repetitive structure is not accidental. DOLL INC intentionally uses repetition as part of its horror design philosophy, turning ordinary workplace monotony into a source of tension rather than comfort. One of the strongest elements of the experience comes from pacing. The game avoids overwhelming players immediately with dramatic scares or major reveals. Early sections focus heavily on establishing routine and familiarity before gradually introducing irregularities that disrupt the normal workflow. Strange events, mechanical issues, and unsettling details slowly begin to emerge. The steady escalation allows discomfort to build naturally rather than relying entirely on sudden surprises. Psychological tension becomes significantly more important than traditional horror techniques. DOLL INC creates anxiety by making players question the environment surrounding them. Routine tasks become increasingly uncomfortable as uncertainty grows. The workplace itself begins feeling oppressive, and the simple act of following instructions starts carrying unexpected weight. Much of the game’s horror comes from creating doubt rather than presenting obvious threats. The factory environment deserves particular recognition because it contributes heavily to atmosphere. Sterile production spaces, mechanical systems, and industrial presentation create a cold setting that feels intentionally detached and unsettling. The visual direction supports gameplay effectively by maintaining clarity where observation remains important while reinforcing the uncomfortable mood surrounding daily responsibilities. Narrative design also strengthens the experience through restraint. DOLL INC avoids explaining everything immediately and instead allows mystery to develop gradually over time. Small details encourage interpretation while larger questions remain unanswered long enough to maintain curiosity. The game trusts players to notice irregularities and draw conclusions themselves rather than delivering every piece of information directly. The horror itself feels restrained but effective. While unsettling moments appear throughout progression, the experience relies more heavily on atmosphere and anticipation than constant shock value. The uncertainty surrounding what might happen next often becomes more powerful than direct scares. That approach allows tension to remain consistent without becoming exhausting. The simulation mechanics benefit greatly from how closely they connect with the game’s themes. Productivity expectations, repetitive labor, and constant performance demands contribute to the broader atmosphere while reinforcing ideas surrounding routine and control. The game succeeds because gameplay and narrative direction support one another rather than feeling disconnected. Its biggest limitation comes from the same design philosophy that gives it identity. Players expecting fast pacing or highly varied gameplay systems may struggle with the repetitive structure. The experience intentionally mirrors workplace repetition as part of its horror design, which means patience becomes essential for fully appreciating its strengths. Those looking primarily for action-heavy horror experiences may also find DOLL INC slower than expected. Much of the game’s impact depends on atmosphere, observation, and gradual escalation rather than constant excitement. The experience asks players to settle into its rhythm before revealing why that rhythm matters. However, players willing to embrace the slower pace may discover one of the more creative horror concepts in recent psychological horror design. DOLL INC succeeds because it finds fear inside ordinary systems people experience every day and transforms routine labor into something quietly disturbing. The factory itself becomes the source of tension, and simple responsibilities become increasingly difficult to separate from growing unease. DOLL INC delivers a memorable blend of workplace simulation and psychological horror that stands apart from more traditional genre entries. Through strong atmosphere, deliberate pacing, and clever use of repetition, it creates an experience that lingers long after completion while proving that sometimes the most uncomfortable horror comes not from monsters, but from ordinary routines slowly becoming something far stranger. Rating: 7/10
i am loving this game, i installed it on my steamdeck & it is playing great. must say this game is frightfully spiffing & addictive. i haven't got a single negative word to say about it & have been playing it non stop for nearly 9 hours & i have just started day 12. i hope in the future this game gets an endless mode, it is plenty as it is & for all i know it might already have one. brilliant game. i still love this game but im stuck on it & unable to complete it to get any ending, i do feel a bit obliged to point out that there are some elements of stealth in this game...i really hate stealth games with the exception of older assasins creed games ...black flag & prior oh & older far cry games as well btu otherwise i just cant stand stealth & had i known this game has this aspect i probably would have avoided it. they are not that often but often enough i started dreading the next one & i am unable to even complete the game , im typing this wound up angry because that is what stealth games make me feel . i just hope someone puts a walkthrough on youtube, if not then i will leave it a year & see if it gets changed. but yeh stealth man grrrrr
Ohhh yes! Another game in the Doll saga! So far, from what I’ve played, I’m absolutely loving it. The environment is super polished, the voice acting and animations are top-notch—you can really feel the effort that went into making this. I totally recommend picking it up!
Selling now
See how fast this game is selling right now — estimated copies and revenue per day from recent review growth.
Players by region
Where this game's players are, estimated from review languages.
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