
Run your own cozy aquarium! Travel far and wide to catch exotic fish. Put them on display for idle profits, or sell them for instant cash. Unlock research for new upgrades, and ascend for powerful bonuses. Customize your shop, character, and tanks to make your aquarium your own!
Modeled estimate, not a reported figure. How we estimate →
About
Lured In is a cozy idle tycoon game about running your own aquarium. With your grandpa retiring, it's up to you to take the helm. Catch fish to fill your tanks, and earn revenue from your visitors. Start from a rundown empty building, and work your way up to a thriving fishing empire!
What good is an aquarium without fish? Travel to unique zones to catch different fish for cash profit, or passive income. Pay attention to weather patterns to try and find them all. Upgrade your equipment, master every fishing minigame, and hope for a rare catch!
Bring your fish back home and put them up on display! Each fish generates passive income, whether that's while playing, or when the game is closed. Take care of your tanks by cleaning, feeding, decorating, and more!
There's more to running an aquarium than just fishing! Spend your cash on upgrades for your tanks to raise your passive income. Invest back into your shop, expand the business, and open new revenue streams. Once you've upgraded all you can, start fresh in a new location for unique and powerful ascension upgrades!
There are plenty of places to spend that extra cash! Customize the shop of your dreams, and fill it with decor that best fits your style. Your tanks can also be decorated and designed any way you want! They say to dress for the job you want. Spice up your look with tons of unlockable cosmetics to be the aquarium manager you want to see in the world.
Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Add-ons
Each DLC is estimated with the same model as a game, then summed — a modeled figure, not reported DLC sales.
Engagement
Reviews
Themes across 157 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
Искренне не понимаю откуда столько восторженных отзывов, что игра аж с ОЧЕНЬ положительным рейтингом. Я огромный фанат игр по рыбалке и если честно меня иногда выматывают перенасыщенные сюжетом и контентом рыбалки (типа Dave the diver), но здесь ни сюжета, ни контента, ни интереса - НИ ЧЕ ГО Буквально даже нет степени качества рыбы, типа 1 звезды, 2 и 3 (к примеру). Да, есть редкость, но на твои способности ловли никак не влияет. К слову, ловля здесь максимально простая, вроде добавили несколько механик, но они супер скучные и надоедливые. Если подумать игра проходится максимум часа за 2,5-3 и делать там больше нечего, просто отстроить океанариум и поймать все виды рыб. Ну и всё.. Ладно бы это было сделано интересно, но к сожалению ловить их тупо скучно, как я уже написала выше и никакого азарта что бы поймать легендарку (она тоже ловится довольно просто). Пол игры на английском, ачивки лично у меня не работают, ну за 400р продавать вот ЭТО, обидно так как думала что будет во что залипнуть, но нет 0 рыбов из 10
Media

Related
Related
Price dynamics, follower growth, revenue and sales trajectories with interactive tooltips
This and every other Pro feature is free until October 20, 2026. A free account is all it takes.
Languages: English, French, Italian, German, Spanish - Spain, Arabic, Bulgarian, Czech, Danish, Dutch, Finnish, Greek +22 more
Hours played at review time, across 157 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
fun game, relaxing
Like the art style and potential of the game just feels shallow. Its weird how small the game is, it seems like there is supposed to be more, but very quickly there is just nothing else to do or really change in terms of gameplay. It feels like you are building up an aquarium but that doesn't really pay off in terms of a narrative or anything. There is no end game or completion outside of if you want to get all achievements. The game play shows you everything way too quickly instead of slowly revealing more catch styles/ mini games. Decorations don't really do anything, which I mean I guess that fine but feels like a miss opportunity. So many other little things to allow the play to keep having incremental sense of progression. Filter upgrades, Auto feeder Different types of food for different bonuses Bait in combination with lures More specific criteria for caring/ catching fish. Unlocking the last place could also unlock a boat upgrading to travel the oceans and evolve the gameplay Hire a person to watch over the store or hire people to go out and get fish Online buying and selling fish Fish Market More involved interaction with chef The fish don't grow bigger/ have babies to then sell Would just like to see more, in terms of variety. Research points stop having value at a certain point Ascensions feel kind of pointless Money doesn't really mean much since you quickly unlock everything pretty quickly There isn't really a destination the player is going towards unless the individual player wants to create their own arbitrary goal. Even adding more of a vibe or relaxed mode where you can just full screen the take or change lighting
This game definitely has potential to be a good time-waster. It's an idle game, but definitely keeps you busy on the side, so you're not JUST watching the numbers go up, the fishing matters towards helping with that! This has legs, or fins.
Lured In feels like a quarter of the game it should be. Idle games play best on short play sessions and long-term goals. You work to maximize efficiency so that passive progression delivers the biggest rewards possible. A good entry in the genre offers a steady stream of incremental upgrades and unlocks, ensuring each day yields higher returns and keeps you coming back. Lured In, on the other hand, doesn’t have much. There are few upgrades, few fish, few maps, and few rewards. The option to reset your run for a revenue boost and points toward special unlocks adds only a little. Yet despite these limitations, I still find it fairly decent. The fishing relies on simple minigames. They’re engaging at first, but once the grind toward the final achievements sets in, they can feel like a tedious hindrance, and well worth turning off. I’d recommend keeping them on for the early stretch, though. They do add to the game. The ability to customize your character, shop, and tanks is a welcome touch that helps personalize the experience. The worst I can say about the game is the roadblock that comes between runs when research points slow your progress. A cluster of important upgrades sits around the 1000-point mark, making each reset drag for a while. Aside from that, there’s not much to complain about. This is neither a deep nor a complicated game by any stretch. It’s a simple pixel idle title (god, that's a tongue twister) about running a fish shop. It’ll keep you occupied, at the very least.
The fish taste good especially the oarfish yummers
本质挂机增量小游戏,鱼的种类太少还没有生态,更别说展馆设计和浴缸丰容了,不推荐。
It's a cool concept but there's just no content here. Is this a beta maybe? I am going to wait and see if more content is added in the future and maybe ill change review but right now its so empty.
I've been having a blast with the demo. I'm already loving the new shop expansions added in the full release! I can't wait to see what other new content and options there are to mess around with
This seemed much more fun than it actually is right now. Also, I can't stand "fishing games" and this one has like 4 different types of game per fish? I don't know it was stressful. I think I'm shelving this one until it's grown up.
Selling now
See how fast this game is selling right now — estimated copies and revenue per day from recent review growth.
Active players
Estimated daily and monthly active players (DAU/MAU) modeled from peak concurrency.
Players by region
Where this game's players are, estimated from review languages.
Players also reviewed
The games this title's players most often review too — audience affinity.
Related
| Game | Estimated lifetime revenue | Reviews | Review score | Price |
|---|---|---|---|---|
| $7.7K | 35 | 77% | $5.99 | |
| — | 0 | — | — | |
| $283.5K | 2.7K | 97% | $2.99 | |
| $14.9K | 258 | 71% | $1.79 | |
| $16.7K | 105 | 70% | $4.99 | |
| — | 0 | — | — |
Related
| Game | Estimated lifetime revenue | Reviews | Review score | Price |
|---|---|---|---|---|
| $57.9K | 516 | 82% | $3.49 | |
| $57.9K | 366 | 92% | $9.99 | |
| $57.9K | 183 | 69% | $9.99 | |
| $57.9K | 410 | 72% | $8.99 | |
| $57.9K | 183 | 83% | $14.99 | |
| $57.9K | 98 | 83% | $39.99 |