
Run your own cozy aquarium! Travel far and wide to catch exotic fish. Put them on display for idle profits, or sell them for instant cash. Unlock research for new upgrades, and ascend for powerful bonuses. Customize your shop, character, and tanks to make your aquarium your own!
Modeled estimate, not a reported figure. How we estimate →
About
Lured In is a cozy idle tycoon game about running your own aquarium. With your grandpa retiring, it's up to you to take the helm. Catch fish to fill your tanks, and earn revenue from your visitors. Start from a rundown empty building, and work your way up to a thriving fishing empire!
What good is an aquarium without fish? Travel to unique zones to catch different fish for cash profit, or passive income. Pay attention to weather patterns to try and find them all. Upgrade your equipment, master every fishing minigame, and hope for a rare catch!
Bring your fish back home and put them up on display! Each fish generates passive income, whether that's while playing, or when the game is closed. Take care of your tanks by cleaning, feeding, decorating, and more!
There's more to running an aquarium than just fishing! Spend your cash on upgrades for your tanks to raise your passive income. Invest back into your shop, expand the business, and open new revenue streams. Once you've upgraded all you can, start fresh in a new location for unique and powerful ascension upgrades!
There are plenty of places to spend that extra cash! Customize the shop of your dreams, and fill it with decor that best fits your style. Your tanks can also be decorated and designed any way you want! They say to dress for the job you want. Spice up your look with tons of unlockable cosmetics to be the aquarium manager you want to see in the world.
Genres
Stats
All-time low is the lowest price we've recorded for this game since we started tracking it.
Add-ons
Each DLC is estimated with the same model as a game, then summed — a modeled figure, not reported DLC sales.
Engagement
Reviews
Themes across 157 recent reviews and how positive each mention is. A keyword signal, not full sentiment analysis.
Reviews
amazing game
Its a cute game, the music is nice and the main idea is cool. The Game dev removed the achievement Trillionair (poggers)
Lured In takes a familiar idle-game formula and gives it a refreshing identity through its combination of fishing, aquarium management, and incremental progression. Developed by Big Boy Games and published by 2 Left Thumbs, the game invites players to step into the role of a new aquarium owner after inheriting the family business from a retiring grandfather. From the moment the first fishing rod is cast, it becomes clear that the title is designed to provide a comfortable and rewarding gameplay experience built around steady progress rather than intense challenges. The heart of the game lies in its satisfying gameplay loop. Players travel to various fishing spots, discover dozens of aquatic species, and decide how best to use their catches. Some fish can be sold immediately for a quick influx of cash, while others can be displayed in tanks to generate passive income over time. This creates an enjoyable balance between short-term profits and long-term investment. As the aquarium expands, players gain access to larger tanks, improved equipment, and additional upgrades that encourage experimentation and optimization. The inclusion of fish synergies and ascension mechanics ensures that progression remains engaging well beyond the opening hours. One of the game's biggest strengths is how naturally it layers its systems. Weather conditions influence fishing opportunities, rare species provide exciting milestones, and a wide assortment of upgrades continually gives players something to pursue. Unlike many idle titles that rely heavily on waiting, Lured In consistently rewards active participation while still accommodating players who prefer a more relaxed pace. Its progression systems are thoughtfully paced, offering a constant sense of accomplishment without becoming overwhelming. The presentation complements the gameplay exceptionally well. Lured In adopts a colorful and inviting visual style that fits its cozy atmosphere. The aquarium itself becomes a personal project, allowing players to customize layouts, decorate their establishment, and unlock cosmetic options for their character. These additions may not significantly alter the mechanics, but they strengthen the player's attachment to their growing business. Watching a once-humble aquarium transform into a bustling attraction filled with rare and exotic fish is easily one of the most satisfying aspects of the experience. The title also deserves praise for its accessibility. Built with modest hardware requirements, it runs comfortably on a wide range of systems and offers extensive language support thanks to both developer efforts and community contributions. There is a playful personality woven throughout the game's presentation, from its humorous descriptions to its lighthearted approach to progression. Furthermore, the developers have outlined plans for future updates, including additional features and refinements, suggesting that the game will continue to evolve after launch. While players looking for a deeply complex management simulator may find some of the systems relatively straightforward, Lured In succeeds by focusing on accessibility and charm. Its blend of idle mechanics, collection elements, and business management creates a gameplay loop that is difficult to put down. Every new fish caught, tank unlocked, and upgrade purchased contributes to a gratifying sense of growth that keeps the experience engaging from start to finish. Lured In is a delightful indie title that understands the appeal of incremental games and enhances it with a unique aquarium theme. It offers an inviting world filled with meaningful progression, enjoyable customization, and plenty of reasons to keep coming back for one more fishing trip. For fans of cozy management experiences and idle games alike, it delivers a relaxing and rewarding adventure that comfortably earns its place among the genre's standout releases. Rating: 7/10
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Languages: English, French, Italian, German, Spanish - Spain, Arabic, Bulgarian, Czech, Danish, Dutch, Finnish, Greek +22 more
Hours played at review time, across 157 reviews with recorded playtime.
positive critical· bar length = how often the theme comes up
I love this game so far. For $8 you get a fun yet simple little maintenance/fishing game. I imagine this game is going to mainly attract fish and aquatic enthusiasts like myself though.
Fantastic cozy game, perfect for second monitor chilling out.
FISH
decent game. For a day or 2
.
They removed achievements that I spent days grinding for. If they can just delete achievements you achieved, then I won't be playing this anymore.
Super fun and enjoyable, looking forward to more updates!
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